The core of our mission is sustainability

REAWAKE was born out of our deep appreciation for style and the beauty of our nature - a combination of craftsmanship and aesthetics that not only brings joy but also raises awareness for a sustainable future in the fashion world.

Our goal is to offer you timeless treasures of the highest quality that encourage you to invest in your personal style and make conscious decisions that really count – far away from short-lived trends.

Purpose with Wings. A circular fashion journey.

Our purpose is to extend the journey of every fashion treasure and to awaken it to new development – for us, the butterfly stands as a powerful symbol of this continuous revelation of new beauty in its life cycle.

Rediscover treasures, preserve them sustainably - like a butterfly!

The butterfly reminds us of the beauty but also the fragility of nature. Its metamorphosis inspires us to appreciate the longevity of your treasures and to preserve their ability to continually spark joy and elegance.

Guided by the principles of RESPECT, RECIRCLE, REAWAKE, we are jointly shaping a fashion future in which your decisions help to combine sustainability and responsibility. Step by step, like the gentle flapping of a butterfly's wings, which achieves great things.

How we live sustainability at REAWAKE

More than resale - Conscious consumption
At REAWAKE, we are more than just a platform for reselling high-end second-hand fashion. By bringing high-quality, timeless treasures back into circulation, we promote conscious consumption and ensure that we contribute to not extracting new resources and avoiding waste.

Sustainability is at the heart of our circular business model
From the way we work to the way we engage our community, we believe fashion should not be viewed as a one-time affair, but as a valuable resource that can be cherished, reused and loved over and over again.

Every office decision counts
Our daily processes are based on sustainable practices - digital solutions minimize paper consumption, reducing to two office printers uses recycled paper and our waste is recycled by Mr. Green . Even our technology comes from the Apple Certified Refurbished Program . This is how we make sustainability part of our everyday lives.

At REAWAKE, sustainability isn't just something we talk about - it's a way of life that is reflected in every decision we make. Together, we want a future where fashion honors the past, celebrates the present, and protects our planet for generations to come.

Not the easiest way, but the right one

All our packaging materials are carefully selected, environmentally friendly and from regional and European production. We use OEKO-TEX®-certified cotton bags, carrier bags made from compostable FSC-certified apple paper and printed materials made from Woodstock birch - even our tags tell a sustainable story and are manufactured in collaboration with the St. Jakob Foundation , which gives people with disabilities a chance.

These small decisions help make a big difference.

Reawakened Spaces

Our HQ and boutique are an expression of our values. Original ceilings have been exposed, parquet floors have been given a new shine and second-hand furniture has been carefully selected. Even the carpets made from recycled fishing nets and the butterfly metamorphosis carved in stone above the balcony are a statement for sustainability.

Every corner of our rooms breathes new life into what already existed – just like our Treasures.

Knowledge as the Key to Change

We believe in the power of education. From daily Treasure Expertise sessions and morning plank minutes for a focused start to monthly How Can We Do Better workshops, we work internally to improve and externally share awareness-raising content that takes our community on the journey to a more sustainable fashion world.

SUSTAINABILITY IS IN OUR DNA. IT'S NOT JUST WHAT WE DO, IT'S WHO WE ARE.

Your Impact, Our Mission

Sustainability – a conscious decision instead of an obligation
At REAWAKE, we believe that sustainability is a journey we take together. Every step - whether passing on or caring for your treasures - counts and contributes to making a positive change in the fashion world. We try to make it easy for you to be part of the change so that you can make conscious choices without sacrificing style.

Your Treasure, your step towards Circular Fashion
Every treasure you pass on, repair or upcycle is a step towards a new future for fashion. At REAWAKE, we make this journey easy and meaningful for you. You have the power to extend the life cycle of your treasures, reduce waste and make sustainable choices.

You have the power to extend the life cycle of your treasures, reduce waste and make sustainable choices. Together we can create a world where fashion is not just what we wear - but what we stand for.

Crafted for Life

For those pieces that are particularly dear to you but need a little care, our REAWAKE Atelier is the right place. We give your treasures a new shine - with upcycling, repairs, handbag spa treatments or color restoration. This way you can use your favorite pieces for many years to come. With every repair you make a sustainable decision by keeping valuable materials in circulation and avoiding unnecessary waste.

In direct contact with you

At REAWAKE, we are passionate about supporting our community to make conscious choices in fashion. That's why we offer personal advice in our stores to help you make sustainable fashion choices step by step. Together, we can build a future where fashion is more than just something you wear - it becomes a force for good.

Your Treasure, Your Impact - Resale made easy

Our resale service makes it easy for you to give your fashion treasures a new life. All you have to do is bring your treasure to us - we make sure that every treasure is treated with the care and respect it deserves. From the authentication process to professional photos and an attractive presentation in the store and online - we take care of every step.

Sustainable Impact - Because we go the extra mile

A new way of thinking, a mindset.
At REAWAKE, we are convinced that a sustainable future is not only created by consuming more consciously and less, but also by changing the way we think, act and behave. By committing to the circular economy and making conscious decisions every day, we make an effective contribution to people and our planet.

With our REAWAKE Impact Program
Even unsold treasures find a new purpose. These treasures are sold at reduced prices and the proceeds go to charitable projects, ensuring that every purchase counts and no treasure is wasted.

Systemic thinking for sustainable logistics.
Sustainability is teamwork. Together with our partner Planzer, a family-run Swiss logistics company, we optimize transport routes and share routes with our retail partners to avoid empty runs and reduce emissions. Sustainability is reflected in every decision we make.

REAWAKE is not just about reselling treasures. We create opportunities so that everyone can be part of a movement that changes the way we view consumption, community and our shared responsibility for the planet.